Friday, July 03, 2009: 06:59:48 PM

TFPJ Company Review

On the tip of success — Tipsy Topsy Exports

Constant innovation and commitment to quality have put Tipsy Topsy Exports on a steady growth trajectory.
 
Tipsy Topsy Exports, one of the well-known food dealers in western India, was incepted in 1999. This Rajkot-based food company specialises in exporting a wide range of snack food that is processed at its state-of-the-art manufacturing unit.


         
Location
 
The company is headquartered in Rajkot, Gujarat.
 
Reach
 
The company sells its products through various distribution channels across Gujarat and Maharashtra. It has two delivery centres in Rajkot where all its products are sold directly to end-consumers.
 
Line of business
 
The company is engaged in the business of manufacturing, retailing and exporting traditional snack items.
 
Products
 
Tipsy Topsy Exports has seen huge demand for all its products owing to their quality, high nutritional value, attractive packaging and wide variety. Some of the most popular snack products manufactured by the company are as follows:
 
·         Potato chips
·         Dehydrated vegetables
·         Bakery products
·         Wafers
·         White oats
·         Gur Chiki
·         Papad
·         Khakhra
·         Sabudana chips
·         Kachori
·         Honey Chiki
·         Aloo Tikki
 
Infrastructural facilities
The company lays special emphasis on upgrading its infrastructural facilities on a regular basis to offer innovative products to its clients. The company owns a high-tech food processing unit at Rajkot which sprawls over an area of 6,000 square feet. The manufacturing facility is well equipped to deliver bulk orders within stipulated time.
 
Team
 
Hiring and retaining a talented team of professionals is one of the top priorities of the company. The company employs skilled professionals with adequate market experience in the F&B industry.
 
For this, it conducts campus interviews in some of the well known colleges in Rajkot such as VVP Engineering College and Uma BP Education College to hire talented candidates.
 
Broadly, the company has three important departments that look after production, sales and exports. These divisions are:
 
  • The procurement team: This division is entrusted with the responsibility of procuring quality raw materials at reasonable rates. It is supported by a network of reliable vendors who supply raw materials for bulk production. The procurement team works in tandem with a team of food specialists, chefs and other personnel.
  • Quality control team: The quality control team is responsible for maintaining high standards of quality and hygiene during the various stages of production. The team is constituted by quality controllers with several years of relevant experience in the F&B segment.
  • Marketing and sales team: To drive the sales of its products and identify untapped market avenues, the company has a competent team of marketing and sales professionals. This team establishes contacts with distributors and retailers across Gujarat and Maharashtra to expand the reach of the company’s products.
 
Clients
 
The company supplies its products to the following establishments:
 
  • Schools
  • Offices
  • Restaurants
 
Memberships
 
The company is a member of the following organisations:
 
  • Confederation of Indian Industry (CII)
  • Federation of Indian Chambers of Commerce and Industry (FICCI)
  • Agricultural and Processed Food Products Export Development Authority (APEDA)
  • Spices Board of India
  • Rajkot Chamber Of Commerce and Industries (RCCI).
Promoters
 
The company is promoted by its Managing Director, Manish Hindocha.
 
Shareholding structure
 
Tipsy Topsy Exports is a privately held company.
 
Turnover
 
The annual turnover of the company is Rs 3.5 crore.
 
Profitability
 
Not disclosed

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