The mineral water is available in different packs that include a 70ml bottle for sportsmen or gym that also has a push-pull cap for convenience. There are the Aava minis which are 200ml and 300ml bottles with the normal twist open caps. Aava is also available in 20litre family packs.
The right choice for all
According to Prashant Sathe, owner of a small-sized restaurant in Goa, “We consume more than 500 litres of mineral water in a day. We are always on the look out for brands that provide safety and quality at a competitive price.”
Aava is also sourced directly from the natural spring. Some of the fine dining restaurants and hotels that include the famous Titos, Brittos and Mambos have already started serving packaged mineral water from Aava. Initially, the mineral water will be served in 25 places including some of the best known hotels and clubs. The company hopes to increase the number to 100 by the end of the month.
Reetika Chatterjee, Mumbai based management professional and regular tourist to Goa explains, “During the peak season, it is difficult to rely on the quality and safety of the mineral water available at hotels and bars. A product that is safe and authentic and promises high quality is bound to find success in Goa.”
With peak season coming to an end in a few months, the launch has been timed right by Sheelpe Enterprises as it will give ample time to the Aava brand to consolidate its position in the market.
Tias Chakraborty |
Sheelpe Enterprises has launched packaged natural mineral water in Goa recently. Before packaging, Aava mineral water does not undergo any artificial or chemical treatment but goes through 77 different tests before being bottled. The tests also ensure the water is free from all harmful chemicals or micro organisms.
