The Mansion House whisky is made from the finest Scotch malts that are processed and aged in oak and blended with the highest quality Indian grain spirit. The new product will also boast of an attractive packaging which is of a striking copper and gold colour. The company has already announced plans to make the product available across the country.
Mansion House brandy already enjoys a steady following among drinkers in the regions where it is available. The brandy is known for its refined taste and stands out for its quality and packaging.
Amit Dahanukar, CMD of Tilaknagar Industries said in a press statement that the whisky launch marks a new growth phase for the company and the brand will leverage its reputation in the Southern market and increase its market share across categories and geographies. Tilaknagar Industries is also planning to develop its manufacturing and distribution infrastructure. Entering new categories
As put by Tilaknagar Industries’ deputy managing director Laxmi Narasimhan, Mansion House as a brand already enjoys a cult following among drinkers and has carved its niche in the alcohol market. By making the most of its reputation and exploring new categories and geographies, the brand is likely to make massive profits in the long run.
Mr Dahanukar also added that the company is planning to add to its product portfolio other alcohol such as vodka and rum under new brands that would help capture a larger chunk of the market share. All these alcohol categories require massive investment for the processing and manufacturing plants. Since Mansion House has made its mark in one of the alcohol categories, venturing into the new territories will not be a major challenge.
Tias Chakraborty |
Tilaknagar Industries Ltd, one of the leading manufacturers of Indian made foreign liquor (IMFL), has forayed into the premium whisky segment. Retailed under the Mansion House brand, which has carved a niche for itself in categories like brandy, the company will sell the product under the tagline ‘Have Courage’. 
