According to Country Chicken (India) CEO Mr Ramakrishna, the company will be investing around Rs 200 crore for the opening of 300 outlets by 2015 in tier II and III cities across the country. The plan also includes franchisees and the first company to be appointed a franchisee of the brand is Thiruvikram Enterprises. S Suresh of Thiruvikram said in a media statement that the rapidly growing fast food market in India would boost the company’s plan to grab a good market share.
The Indian connection
According to Country Chicken Australia spokesperson Craig Baker, Country Chicken would not only offer a wide range of fried chickens, pizzas and roasts but also have a delicious mix of vegetable dishes that would appeal to the Indian palate.
Country Chicken has also tied up with leading poultry farms such as Suguna and Venky to procure quality chicken.
The entry of Country Chicken comes at a time when the Indian market is beginning to open to single brand retail and the food processing sector is on the verge of a major boom. The launch of a brand like Country Chicken is also a major boost for food processors and poultry farms big and small across the country as international players have high standards for raw materials. With the government keen to develop the food processing sector in the country and aiming to bring it at par with the international counterparts, it is clear that Country Chicken will truly rule the roost if it makes a good first impression in the market.
Tias Chakraborty
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Australian fast food chain Country Chicken has announced its foray into the Indian market with the launch of its first outlet in Coimbatore, which is set to be operational in February 2012. The processed products will be supplied to Country Chicken by its India partner Star Quick Service Restaurant (SQSR), which is opening a processing unit in Chennai. The company also plans to launch another processing unit in northern India once other outlets are opened.
