Much like her Western counterparts, India too has become a prospective market for food products that help in controlling weight  Food products that help in managing weight are gradually getting popular, offering considerable market prospects in the country. In a recent poll conducted by FoodProcessing360, 100% of the participants agreed that with rising number of obesity cases in the country, food ingredients that help in controlling weight are now gaining immense popularity among Indian consumers.Even some years back, these food products were largely used in the US and other European countries. However, now demand for the same has picked up India and other Asian countries as well.
Sharing his opinion on this score with a FoodProcessing360 correspondent, leading food technologist, consultant and advisor from Lucknow, Satish Srivastava said, “People these days do not like to accept the challenge of eating healthy and maintaining a good lifestyle. As a result, they have to take help of these weight management food ingredients, which through reducing food intake facilitate weight loss.”
Reasons
The primary reason behind weight management fooditemsbecoming the rising trend in the country is the growing consciousness of people about how they look and weigh. Change in lifestyle and eating habits have also contributed significantly in popularising these weight controlling food ingredients.
According to Dr V Sudarshan Rao, senior scientist, National Institute of Nutrition, Hyderabad, “Rising income has also led to the shift in consumer taste from traditional food items to convenient Western diet, fuelling market growth of various weight management food items.”
What are weight management food ingredients?
These are essentially food elements that help people in reducing excess weight without compromising on the health issues. The worldwide category of these items includes food coming with additives or processed food products, such as vitamin and mineral enriched products, which help in maintaining good health.
Weight management ingredients include fat burners or thermogenic components and appetite suppressants or satiety elements. Vitamin C enriched food items such as apple, lemons, orange, limes, grapefruit, watermelon and vegetables—including carrot, broccoli, celery, cabbage—are known as fat burners. These help in melting excess fat in the body.
Appetite suppressants or satiety elements are dietary supplements that reduce appetite and make people feel less hungry and consume less food, thereby eventually helping in weight reduction.
Shalmoli Kundu |
