Saturday, December 05, 2009: 06:30:58 PM

National News

Mother Dairy launches new probiotic milk flavour

Mother Dairy has recently launched its Nutrifit probiotic milk in a new flavour—kesar-elaichi. As with the mango and strawberry variants, the dairy’s existing successful flavours, the new flavour also has dietary fibre as its main ingredient. According to the company, each bottle of flavoured Nutrifit probiotic milk will provide around 8 per cent of the daily fibre needs of a healthy adult.



The kesar-elaichi flavour has also been launched to cater to the taste preferences of a wider customer base across India. Since its launch, the flavour has fast grown as the company’s most popular flavoured probiotic milk. Moreover, with this new kesar-elaichi flavour, the company now aims to target adult consumers. So far, the milk products have been marketed as probiotic immunity-developing drinks for children. The product will be available across all Mother Dairy booths, major retail outlets and modern retail stores in Delhi’s NCR.

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