
Optimum Nutrition Inc. (ON), a renowned cheese and nutritional ingredients manufacturing company, has recently launched an advanced whey protein product—Platinum Hydrowhey—in India. At present, the company’s products are being marketed and distributed in India by Neulife, a domestic company functioning in the sports nutrition domain. The whey protein developed by ON is available exclusively at the Neulife Store. India is a potential market for such health foods because of the steady growth in the sports segment. To tap this opportunity, ON has entered the partnership with the Indian sports nutrition firm, and will cater to the entire distribution chain.
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